works
— 02
2026
2026
Getting a ride should feel like calling a friend who actually shows up. James is a ride-booking platform built around trusted drivers and real scheduling, and I came on as Head of Design to build it from zero. Owned the full product across rider and driver experiences: identity, UX, UI, and interaction systems, working directly with the founder and CTO from first sketch to beta launch.
Acquired by Dialpad. Before that, I designed the dashboards and data visualizations that made real-time voice analytics readable during a live sales call. Dense, time-sensitive signals made instantly actionable for sales teams mid-conversation.
By 2016, Dotloop was processing 7 million documents a month across 60% of RE/MAX brokerages in the US.
I built it from scratch in 2012, every screen, every flow, working alongside the CEO and engineering team, because real estate transactions shouldn't live in email chains and PDFs. The platform covered the full transaction lifecycle across web and mobile: document workflows, e-signing, and collaboration between agents, brokers, and clients. Acquired by Zillow in 2015.
Leap is an aviation operation based in Fort Lauderdale, hangar, runway, and three services running off the same system: rent a plane, learn to fly, trade one. I designed the brand from the ground up with the logic of a flight terminal: modular, operational, built to scale. Strategy, identity, sub-brands, and a brand book that keeps everything coordinated across every service and touchpoint.
Product design for Recon, a social platform centered on food discovery, reviews, and shared experiences. Replaced star ratings with something more honest: a symbolic, opinion-based system that tells you whether a dish is worth ordering, without reading 40 reviews.
Named it, branded it, designed every touchpoint. Wolfmoon is a coffee and pastry brand built from zero in Florida. I led naming, strategy, visual identity, art direction, packaging, retail, web, and social. Everything built to feel inevitable before you walk through the door.
Trading platforms drown you in data at the worst possible moment. This was my take on what TD Ameritrade could look like if the interface got out of the way: real-time data across desktop and mobile, designed around the decisions traders actually need to make under pressure.
Precision medicine is built on evidence. The identity has to match. I designed the brand and visual system for Ignyta, a biotechnology company working at the edge of oncology, from mark to brand book, built to hold up across research, clinical, and corporate contexts.